Knob Creek Retail Fixtures

Knob Creek needed a retail fixture for the Jim Beam American Stillhouse in Kentucky—one that carried the brand’s heritage and equity without overpowering the Stillhouse’s existing design.

The fixtures were created to help increase sales of Knob Creek apparel and branded merchandise while remaining flexible enough to support the space’s changing needs. Each unit could be moved into different configurations or removed from the sales floor entirely for special events.

To bring the concept to life, Knob Creek provided more than a dozen whiskey barrels for use in the construction. The barrels became a defining part of the fixtures, connecting the retail experience to the brand’s craftsmanship and tradition.